Bruce founded Destination Rio to provide destination management services to Olympic broadcasters, sponsors and partners. Challenge created by short time window, new country, new laws and difficulty in renting residential accommodation due to squatters. Arrived in Rio 2 years before the Olympics. Started a new company, sought and obtained investor and work visas, brought in Russian employees, hired general counsel, real estate lawyer and developed unique solution of insurance/deposits to ensure landlord security from squatting under Brazilian law. Developed on-shore payment system with taxes of all contracts in the interests of customers. Learned tax code and employee law.
Summer Olympics 2016 Rio de Janeiro, Brazil