Bruce founded Destination Sochi, which became the largest and most successful destination-event management company in Sochi. Provided complex services to 45 Olympic broadcasters, sponsors and partners. Sourced and managed venues, TV studios, accommodation. Provided transportation teams, staffing interpreters, laundry. Challenges were the limited capacity for virtually everything, constant scrutiny from local officials and time constraints created by changing needs of customers and shortage of English speakers. Spent 2 1/2 years building a database of solutions for all contingencies and a team of 61 to manage and execute customers’ plans. Previously learned to speak Russian in order to work effectively.